Search Engine Marketing : Overview

A well-executed Search Engine Marketing (SEM) or “pay-per-click” program can be a perfect complement to getting traffic organically through SEO. Extensior provides a comprehensive set of services that can setup, execute and optimize your SEM campaigns.

• SEM Analysis:
  An initial phase where we perform a detailed analysis of your keywords and existing SEM program (if applicable). Steps include:

-	Intensive Keyword Analysis
-	Competitive Benchmarking

• SEM Implementation:
  Anyone can create an SEM account and start spending money on autopilot. However, SEM success comes from attention to details; from keyword and campaign selection to ad-copy to landing pages design.
  
• SEM Maintenance:
  Active ongoing management of your SEM program.