Search Engine Marketing : How It Works

SEM Analysis

• Extensior SEM begins with a complete analysis of your keywords and understanding your competitor landscape. Steps in this phase include:

-	Website Log Analysis
-	Competitive Benchmarking
-	Keyword Analysis & Selection


The result is a detailed report that shows the specific keywords that should be
addressed in the SEM campaign.

SEM Implementation

• The second phase involves the implementation of the actual SEM campaign on various search engines. Steps include:

-	Search Engine Account Set up
-	Campaign and Ad Creation
-	Landing Page(s) Creation

SEM Maintenance

• Active ongoing monitoring of your SEM campaigns is absolutely critical for long-term success. Extensior can provide you with program monitoring and optimization, as frequently as you desire. Steps include:

-	Bid Optimization
-	Campaign and Keyword Modifications
-	Ad / Landing Page Copy Changes
-	Performance Reporting

Free Competitor Tracking Report