ENewsletter : How it works

eNewsletter Scope

We first define the “industry” that the newsletter will be covering in each issue. Extensior then creates a list of keywords and resources that will be researched to collate content for the newsletter. Typical resources include industry organizations, journals, magazines and industry analysts. You can also indicate specific corporate content to be included in the newsletter.

Content Creation

Extensior will provide you with a list of relevant articles for each issue of the newsletter along with a customized synopsis of each article.

Newsletter Setup

Our design team will create a newsletter template completely customized to your brand. In parallel, we will set up the email database to be used for the newsletter mailings.

Execution and Analysis

Extensior will use a state-of-the-art emarketing system to execute the eNewsletter delivery. We will also provide you with an in-depth performance report on each issue.

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