Online lead generation has increased the quantity of leads available to sales people; however the quality is severely compromised. Lead management allows the marketers to qualify leads, nurture them to be sales-ready and then distribute them for actual sales so that no lead is left out of the marketing circle and lost to competitors.

IAB has released the “best practices” for the Online Lead Generation industry. Even though these guidelines are effective for data transfer, they still do not address the problems plaguing the industry: selling data to third parties over and over again, misleading promotions, etc. So what can and what should be done? What are the real “best practices”?

In a recent study by Aberdeen, over 617 companies were surveyed to identify the strategies, capabilities and enablers that Best in Class companies use to improve demand generation practices. Read about the findings of the research and how you can implement the same on your organization.

What are the challenges that B2B demand generation marketers face? What are the implications of these challenges for your organization and what can you do to rise to the occasion?

Larger lists are considered to be a sure way of contacting and getting more customers. This adage however may not be completely true. Find out what types of lists are truly the “big” lists for your business and how you can “grow” them to their fullest.