Lead Generation
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Click Here to Subscribe January 2008

Every sale starts from a lead. We bring to you an anthology of articles and news that you can use for efficient lead generation management and effectively capture even the most elusive of prospects. We welcome any suggestions or comment to make this endeavor a success.

Insight
  B2B Marketing: Blind Date to White Wedding  

Converting a lead from the prospect stage to client is like developing a relationship from the first date to marriage. Learn about every step involved in the lead nurturing process and see if you are doing everything to make the final deal.

Where Did All the Follow-Ups Go?

Following up with prospects, even those who are termed as ‘cold leads’; helps create goodwill and greater levels of conversion. What strategies should your organization adopt to ensure that no leads slip out from your sales pipeline?

Be First in Mind

Advances in marketing technology and automation have given marketers the opportunity to be the ‘first in mind’ of their targets or prospects. What does being first in mind mean for your business and who all should have your company first in their minds?

Industry Articles
How to Get Profitable Sales Leads Online

Read about what, in spite of the promises of list providers, you should know before you make the final investment in purchasing a database on which you will focus your marketing efforts.

Strengthening Customer Relationships through Lead Generation

Find out how helping your customers gain more customers through lead exchanges can facilitate a stronger client relation by building trust and loyalty along with targeted increase in revenues from new business.

Lead Generation – Quality Vs Quantity

The age old question of quality vs. quantity exists for lead generation as well. Read about the pros and cons about the two approaches to lead management and decide what suits your organization best.

 
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