Sales is the fundamental activity that sustains every business and to generate sales, each company has to generate leads for the sales force to follow up on. How do you procure the right leads for your company? How do you decide which leads match your ideal target specifications?

A bad mailing list could ruin your entire direct marketing campaign. Read on to see what you can do obtain mailing lists that don’t just deliver quality leads but are also easily justified in the budget meetings.

When you have purchased a contact list, does it not seem unfair that you pay for leads that are incorrect or are not actionable leads? Leads that are unusable are generally true for most list purchases but the industry is ready for a change in the norm. Advertisers, while still being held responsible for their purchases are looking for a new definition of billable leads as per the Lemon Law.

Interactive Advertising Bureau’s (IAB) latest report on lead generation attempts to provide the best practices for lead buyers and sellers, encouraging both sides to adopt policies regarding privacy, disclosures and overall consumer experience in order to streamline and regulate the industry.

Database marketing has always fallen in the ambiguous marketing channels with both staunch supporters and vocal critics. The article details why database marketing is still not a dying art and how telemarketing has supported this arm of marketing.