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July 2007

Every sale starts from a lead. We bring to you an anthology of articles and news that you can use to drive your sales and effectively capture even the most elusive of prospects.

We welcome any suggestions or comment to make this endeavor a success.

Insight
  10 Secrets to Segmentation Success  
Every marketer wants his organization’s message to be received by the right audience in the right way and the means to achieve this through proper segmentation. Read about the intricate science of customer segmentation and the steps involved therein in this exclusive.
Know the Decision Maker
How do you find the correct decision maker or contact person within the company that you're targeting for your marketing?
Industry Articles
What’s in a Name? Using Direct and Email Lists
The undeniable truth is that the success of all direct mailing campaigns depends greatly on the quality of the mailing lists used. List selection is an ongoing process as the market is ever changing and only when list vendors are tested and tried, can any amount of success be expected.
Maximize Sales Potential by Reaching Everyone Involved
A savvy salesperson needs to talk with everyone who is involved in a purchase, but coordinating these efforts among a maze of departments and divisions can be a challenge. Learn about the ways to overcome this challenge and continue to penetrate deeply into your target accounts.
Lead Generation and Management Strategies that Get Results
Internet has changed the way the world markets. The traditional marketing principles, though still effective, need to be complemented by new fundamentals that help to get most out of all B-to-B sales and marketing efforts which are intertwined.
After the Promotion: What Do I Do with the Names?
Every promotional activity is followed by a huge influx of customer information that most companies ignore. How should you use this valuable information to better target your customers and prospects?
Something for Something Drives Data Collection
Data-driven customer relationships are making waves for most consumer-centric organizations. Companies are trying to gain bits and pieces of information about their customers to learn and study behavioral patterns and develop promotions that would keep the audience hooked and coming back for more.
 
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