Case Studies : tira wireless

Company Background

Tira Wireless is a leading application developer and supplier of solutions that simplify the challenges of mobile deployment by facilitating the market planning, development, adaptation, testing and distribution of mobile content. Tira’s products appeal to a wide variety of companies: from publishers, to content developers, to carriers. And, therein, lay the challenge: how to find them.

The Challenge

A careful analysis of Tira’s market and industry was needed to find the most efficient way to locate customers. Extensior’s extensive study revealed where they were: on search engines. It’s just enough to know where your customers are but you also need to be aware what they are looking for and how best you can approach them. So what better way is there than to let them do the search, with a little help from you of course!

Solution

Extensior launched a comprehensive Search Engine marketing program that included Search Engine Optimization (SEO), Search Engine Marketing (SEM), and design and creation of Landing Pages.

Result

Tira Wireless experienced highly successful launches for their products. The Extensior marketing services provided the company with an escalated lead generation program that generated qualified traffic from the website and the search engines with enhanced visibility on search engines of up to 50% and more. Tira Wireless is now considered to be one of Canada’s fastest growing companies.

Search Engine Optimization:

• Over 100 top rankings on search engines
• 500% increase in website traffic in 2 months

Search Engine Marketing:

• CPC costs have been lowered to just $0.38
• Over 2,500 conversions every month
• Conversion rate of 72.59%

Landing Pages:

• Customized Landing Pages
• Quality score marked as “Great”
• Salesforce integration