Case Studies : Macrovision

Company Background

Macrovision Solutions, now called Rovi Corporation, aims at revolutionizing the digital entertainment landscape. It leverages technology to help consumers intuitively discover new entertainment from a variety of sources. Macrovision partners with best-in-class companies in the digital entertainment industry—rights owners, technology vendors, authoring and replication facilities, service providers, and device manufacturers—to enable consumers experience the true power of digital entertainment.

The Challenge

Macrovision’s industry-standard content solutions were powered by the partnerships it cemented. Macrovision saw itself as being central to the home digital entertainment ecosystem and was always looking to discover new partnerships to power its mission.

Macrovision wanted to build a database of US and European companies from verticals like Portals/Search Engines, Retail Music, Entertainment Radio, Entertainment TV, Entertainment News, Special TV Target, Retail Movies, Entertainment Movies, Retail Tickets, Games, Community Media/Social Networking, Social Networking, Entertainment Multimedia, and News/Information. They were looking to target key decision makers at these target companies.

Macrovision also had a database with just contact names and job titles at potential partner companies. They wanted this list to be updated with comprehensive contact information so that they could reach the identified prospects.

Solution

Macrovision had clearly defined the verticals they wanted to target and also the specific designations of decision makers at the target companies. Extensior set about creating custom databases that provided Macrovision with a list of target companies, and contacts across different departments within these companies. Extensior also updated Macrovision’s existing database of companies with the latest contact information.

Result

Using the Extensior-created custom databases, Macrovision was able to reach target customers across various geographies. The lists that were delivered by Extensior had an accuracy rate of over 90% and were the cornerstone of Macrovision’s successful direct email and telephone marketing campaigns.