Case Studies : Keynote

Company Background

Keynote is the leading provider of on-demand test and measurement products for mobile communications and the Internet. The Keynote Global Test and Measurement Network of computers and mobile devices is the largest and most accurate real-time measurement, monitoring, and testing infrastructure in the world. It gives you a true portrayal of what actual users are experiencing on their end of a Web browser or mobile device.

The Challenge

Keynote had a prospect database created by Extensior at an early date. Although the original accuracy rate was over 90%, after using the data for a year, Keynote realized that due to the dynamic nature of the industry, their existing database was slowly becoming obsolete. Keynote requested that Extensior first identify all the contacts that were now obsolete within their database. Keynote also requested that Extensior use the existing database as a suppression list and generate totally new prospects for their sales and marketing team.

Solution

Extensior used it unique methodology to accelerate the implementation of the project. We not only verified the existing data but also replaced obsolete data as and when it was discovered in our analysis. Finally, additional records were added to the list while ensuring that there was no duplication with the existing data.

Result

Keynote received an updated database with accuracy rates restored to the original rates. In addition, they grew their database by adding new contacts discovered by Extensior.