Case Studies : envivio

Company Background

Envivio is the leader in IP video convergence solutions that make IP video a reality over any type of network and to any multimedia device - from 3G to xDSL and from mobile TV to HDTV.

The Challenge

With the first in the market end-user friendly MPEG-4 solutions, Envivio needed to educate its customers, prospects, and stakeholders about its innovative approach and products.

Solution

Extensior realized that, as a young entrant in an emerging market space, Envivio not only needed to create though leadership and awareness about the company, it needed to educate its potential users about the industry itself. The solution was a bi-monthly email newsletter, the Mobile to HD Observer, that would include not just latest developments at Envivio but also relevant industry news. The newsletter included:

• A Spotlight section to highlight Envivio’s customer success
• A carefully selected digest of relevant industry news
• Latest Envivio news and press releases
• Envivio’s event calendar
• Cross-promotional offers

Result

The Mobile to HD Observer brings together the latest product news with the current industry trends, technological insights and compelling industry articles to keep Envivio’s prospects, customers, and partners informed about the entire IP Video industry. The newsletter has provided Envivio with a way to consistently communicate with its audience in periodically and to position the company as a thought leader in its space.