Case Studies : Acresso Software

Company Background

For over 25 years, Acresso Software has created solutions that power the business of software. From its widely-used installation solution—InstallShield®—to its industry-standard licensing technology—FLEXnet®, Acresso solutions aim to simplify the business relationship between customers and software producers/high-tech device manufacturers.

The Challenge

Acresso’s solutions are aimed at software producers, high-tech device manufacturers, enterprises, and government agencies. While Acresso’s solutions were gaining industry-standard status, it was crucial that Acresso kept in close contact with its target companies and kept them apprised of the latest solutions and happenings.

Over the years, Acresso had built extensive databases of target companies. However, these lists were not always updated with the latest information. As a result, Acresso did not always have updated contact information about the decision makers they were targeting. Acresso was also looking to segregate their information to build separate region-wise databases for North America, UK, Asia-Pacific, and Australia.

Solution

The Extensior team worked closely with Acresso to define a profile of the target market and then designed a two-pronged strategy to address Acresso’s database requirements:

• Overhaul the existing lists to replace outdated and missing information.
• Create new comprehensive databases of potential customers worldwide.

Result

Extensior’s comprehensive list services—create, add, update and verify—ensured that Acresso has database that is current and complete. With Extensior refurbishing the existing database, Acresso was able to reach more of the already identified prospects. With the new customized databases created by Extensior, Acresso had access to a world-wide customer base. With the lists that came with a guarantee of 90% precision delivering results, Acresso was able to generate leads with greater accuracy that resulted in a significant increase in the number of closed deals.

After having experienced an exceptional RoI on Extensior’s services, Acresso continues to rely on Extensior’s services for new list requirements.